Data Analyst

Philadelphia, PA, USA

Ranked as #12 on Forbes’ List of 25 Fastest Growing Public Tech Companies for 2017, EPAM is committed to providing our global team of 25,900+ EPAMers with inspiring careers from day one. EPAMers lead with passion and honesty, and think creatively. Our people are the source of our success and we value collaboration, try to always understand our customers’ business, and strive for the highest standards of excellence. No matter where you are located, you’ll join a dedicated, diverse community that will help you discover your fullest potential.

DESCRIPTION


You are curious, persistent, logical and clever – a true techie at heart. You enjoy living by the code of your craft and developing elegant solutions for complex problems. If this sounds like you, this could be the perfect opportunity to join EPAM as a Data Analyst. Scroll down to learn more about the position’s responsibilities and requirements.

Our ideal candidate will have functioned as a Web Analyst with an interactive marketing and strategy focus in a digital agency environment for at least 3 years. Candidates must have a proven history of applying insightful marketing and analytics strategy foundations for companies. A passion for deep dive analytics, brands, technology, business, innovation, people, measurement, success, and collaboration is paramount. The successful candidate will possess the ability to 1) identify ideas and create opportunities for our clients, 2) optimize budget and programs through innovation and scrutiny to achieve the best possible return on the marketing investment, and 3) to guide clients and our growing team down the right path. This position has two key areas of responsibility designed to support our analytics and our marketing strategy.

OPPORTUNITIES


Join an experienced, curious, and smart analytics team - pushing the boundaries of what we can do and expanding our positive impact on businesses, clients, and teams. Work with our global enterprise clients to help them manage and improve their large-scale digital experiences. Collaborate with EPAM's other disciplines for a holistic approach to digital experience design, development, optimization, and assessment.

Grow your experience with team, online, and training support in advanced:
- Digital marketing and analysis tools (especially the Adobe Marketing Cloud)
- Statistical analysis techniques (plus R)
- Data Visualization techniques (plus Tableau)

Develop your skills with experienced support in your choice of analytical methodologies:
- Audience intelligence/survey market research
- Scenario modeling/business strategy
- Data/science/predictive analytics
- Conversion rate optimization
- Personalization/smart experiences

What You’ll Do

  • Creating, recommending, and executing relevant measurement strategies and plans based on client-specific business goals;
  • Tailoring unique measurement tactics with minor overarching best practices;
  • Reviewing and interpreting existing data, performing analytics audits, and making recommendations based on track results across multiple marketing channels;
  • Advising clients and internal teams on interactive marketing and analytics strategy to ensure the most efficient tools and tactics are explored and utilized;
  • Extracting and analyzing data of Omniture, Google Analytics, and Coremetrics;
  • Creating and dissecting dashboard reports for various levels of review;
  • Developing KPIs for each client/brand that aligns with and supports with the business objectives;
  • Researching and leveraging data, analytics and business intelligence to shape client strategies and key performance indicators;
  • Synthesizing the big picture and incorporating the details that drive the client and industry specific strategy;
  • Tag creation and reading tagging design documents;
  • Executing keyword research, link building, and content recommendations either from provided client data or from independent research;
  • Developing and coordinating various initiatives including: affiliate or email marketing, media planning/buying/reporting, paid search advertising (i.e. display, general, retargeting);
  • Managing various external vendors: online - content management, data analysis, research tools, 3rd party ad server; offline - response, letter shop, telemarketing vendors;
  • Researching current competitive landscapes and applying those findings in order to develop viable marketing plans, negotiate media buys, and ultimately leverage knowledge for client gain;
  • Working with team leads to define and document the overall scope of internal projects;
  • Supporting our teams in developing and implementing strategic recommendations around our innovative solutions, services, and industry trends.

What You Have

  • 3+ years of demonstrated experience in a similar role;
  • A degree in marketing, advertising, communications, or a related field;
  • Experience extracting and analyzing data of Omniture and Google Analytics (Coremetrics, WebTrends and others is a plus);
  • Familiarity with tag creation and reading tagging design documents;
  • Key understanding of, passion for, and utilization of digital media analytics, strategy, and marketing;
  • Prior marketing and analytics experience within a digital strategy agency or a similar setting in order to provide strategic direction and insight driven analysis;
  • A background providing marketing and analytics support to a variety of online media clients (ecommerce, non-profit, etc.);
  • Strong knowledge of integrated marketing and CRM disciplines (including marketing research, general marketing, advertising, direct marketing, customer care, etc.);
  • Proven experience creating and explaining dashboard reports;
  • Successful experience developing and managing expectations of internal teams, outside vendors, and clients;
  • Proven expertise in interactive marketing and advertising with an emphasis on Media & Entertainment, strategy and analytics; and business development;
  • Sound business acumen, strategic skills, common sense, and solid negotiation skills;
  • Proven ability to take direction and constructive criticism along with the ability to work independently;
  • Know-how to take projects to successful completion while multi-tasking, prioritizing, and working within tight deadlines;
  • A natural tendency to set goals, demonstrate a go-getter attitude, and take initiative with little oversight;
  • Creative thinking and analytical problem solving abilities combined with the natural drive to stay ahead of industry best practices and emerging trends;
  • Solid ability to gather large amounts of data and statistics and, in turn, provide concise clientspecific reporting and analysis;
  • Excellent interpersonal communication skills; comfortable presenting to multiple size groups.

What We Offer

  • Medical, Dental and Vision Insurance (Subsidized);
  • Health Savings Account;
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter);
  • Short-Term and Long-Term Disability (Company Provided);
  • Life and AD&D Insurance (Company Provided);
  • Employee Assistance Program;
  • Matched 401(k) Retirement Savings Plan;
  • Paid Time Off;
  • Legal Plan and Identity Theft Protection;
  • Accident Insurance;
  • Employee Discounts;
  • Pet Insurance.