Big Brother Has Your Data, And That’s OK

In a series of interviews with Finextra, a leading independent newswire and information source for the worldwide financial technology community, EPAM’s Balazs Fejes, SVP, global head of financial services business unit, discusses critical changes and struggles that the digital revolution has brought to banking.

The availability of new types of data from digital channels is playing a pivotal role in generating new insights into customer needs and behaviors. In this episode, Mr. Fejes looks at what challenges banks face in their ability to use customer data and drive real value from targeted product marketing in the same way that online retailers have been able to.

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